Course Spotlight

Where Golf Meets Heroism: The Story of American Dunes

By Brendon Elliott, PGA
Published on

Picture this: You're standing on the eastern shores of Lake Michigan, where sand dunes roll toward the horizon and something feels different about this place. American Dunes Golf Club isn't your typical Jack Nicklaus design — it's a living memorial, a fundraising powerhouse, and what many are calling golf's most heroic round.
From Vision to Reality
The transformation story here reads like something straight out of Hollywood. What was once Grand Haven Golf Club — a tree-lined course that had served the community for decades — has been completely reborn as a dramatic sandscape that honors America's fallen heroes while raising millions for their families. At the heart of this remarkable project stands Lt. Col. Dan Rooney, whose vision has created something that goes way beyond traditional golf course design.
"The original vision for American Dunes was to commemorate the birthplace of Folds of Honor, provide golf's most patriotic experience, give back to our military families, and inspire our guests to join the Folds of Honor mission," Rooney says. "We accomplished that and so much more."
The Golden Bear's Commitment
Here's where the story gets even better. The partnership between Rooney and golf legend Jack Nicklaus has been nothing short of extraordinary. You know how they always warn you about meeting your heroes? Well, Rooney discovered quite the opposite with the Golden Bear.
"From the time we discussed this project, to construction, to today, Jack has been supportive every step of the way," Rooney reflects. "He's a father figure to me, someone to provide wisdom and an inspiration in everything we do."
And here's the kicker — Nicklaus donated his entire $3 million design fee to support the project. That's not a typo. Three million dollars. Talk about putting your money where your heart is.
A Dramatic Transformation
The course itself represents one of Nicklaus' most dramatic transformations. Where towering trees once created narrow corridors, sweeping vistas now showcase the natural beauty of Michigan's dunes. The Golden Bear and his design team essentially performed surgery on the landscape, removing decades of tree growth to reveal the spectacular topography that had been hiding beneath.
The result? A lunar-like surface of heaving sandscapes that separate holes, creating what Golf Digest describes as "extreme topographical variety" that replaced "a succession of narrow, repetitive golf holes."
Players now face what the course calls "enticing tee shots that must skirt sand barrens and putting surfaces shaped in all manner of size and pitch." 
The 6,832-yard layout plays to a slope rating of 133, offering challenges that test golfers of all skill levels while providing panoramic views across the dramatic terrain. Each hole presents unique elevation changes and strategic decisions as players navigate through waste areas to reach some of the most creatively designed greens in Nicklaus' portfolio.
Beyond the Golf
But here's the thing — the golf, exceptional as it is, represents only part of the American Dunes story. As Rooney puts it, "I expected people to like the golf course because Jack designed it, but I wasn't prepared for the letters and emails I get from veterans who are moved by the emotional experience of playing American Dunes."
The course's general manager, Doug Bell, reports that at least once a week, someone comes into the clubhouse crying after their round. "Despite it being a fantastic course, golf is like the fifth thing you talk about when discussing American Dunes."
Think about that for a moment. A Jack Nicklaus design where the golf comes fifth in conversation.
The Emotional Journey
The emotional journey begins before players even reach the first tee. "You have to start with the Memorial — where everyone enters the grounds," Rooney explains. "You walk in the bronzed boot prints of deceased service members and read about their sacrifices on plaques on the wall."
Every hole honors a fallen hero while also commemorating one of Nicklaus' major championship victories, creating a unique dual tribute that connects golf history with military sacrifice.
Throughout the grounds, special monuments remind players of the greater purpose behind their round. The experience culminates at the CAVU Squadron Bar in the clubhouse, which recreates an authentic fighter pilot bar atmosphere. Here, guests can pour a Budweiser draft from a real AIM-9 Sidewinder missile — a detail that perfectly captures the course's commitment to authenticity and honor.
A Mission That Matters
The mission extends far beyond the golf course boundaries. Since opening in 2021, American Dunes has contributed more than $3.5 million to Folds of Honor, the charitable foundation that Rooney founded in 2007. The organization has awarded more than 62,000 scholarships totaling more than $290 million to spouses and children of America's fallen and disabled service members and first responder families.
"We celebrate God, Country, and golf without apology," Rooney states, and that philosophy permeates every aspect of the American Dunes experience. Golf.com has ranked it 51st among the top 100 courses you can play, while reviewers consistently note that visitors shouldn't expect to leave dry-eyed.
A Legacy Beyond Golf
American Dunes represents something unprecedented in golf — a course where the mission matters as much as the golf itself, where every round played contributes to a cause greater than the game, and where the emotional impact often overshadows even the most spectacular shots.
It's not just golf's most heroic round; it's proof that the game can serve purposes far beyond entertainment, creating lasting legacies that honor those who served and support those they left behind.
PGA of America Golf Professional Brendon Elliott is an award-winning coach and golf writer. You can read his weekly column on RG.org and his stories on Athlon Sports. To stay updated on his latest work, sign up for his newsletter and visit OneMoreRollGolf.com